Our Story
We are a husband and wife veteran team who together have created this wonderful brand. We first met back in 2010 while Jason was in the Marine Corps, and I was a full time worker bee and student. It was a summer love that bloomed into a soul union. Just after Jason left the military we both decided to move up to San Francisco from Los Angeles (where I had lived my whole life up to that point) both to pursue our goals and reach our dreams. I graduated with a design degree and Jason with a business degree. At this point, we had no idea what we wanted to do! We went through many trials and tribulations before realizing Sweetpea Culture Co. was were we were meant to be! “Sweetpea” is actually my nickname that Jason has called me since we met and that is how SPC was created. Originally founded in 2016 as SPC Co. In 2019, SPC Co. changed to Pure Society then, underwent a major facelift in 2021 to be now known as "Wilder and Soul" Here at Wilder and Soul we are so glad you have joined us on our journey! We specially handpick and curate all our beautiful styles and we hope you enjoy them all!